The reason for the BMW M340i’s success in India is that it beautifully bridges the gap between the 3 Series long-wheelbase family sedan and the hardcore, performance-oriented M4 Competition (currently on sale), with its price being closer to the ‘regular’ 3 Series, and its performance appreciably closer to the full-blown M car. And for its mid-life update, termed as ‘LCI’ or ‘Life Cycle Impulse’, the M340i’s winning formula has been further enhanced by a makeover and newer technology.The…
The reason for the BMW M340i’s success in India is that it beautifully bridges the gap between the 3 Series long-wheelbase family sedan and the hardcore, performance-oriented M4 Competition (currently on sale), with its price being closer to the ‘regular’ 3 Series, and its performance appreciably closer to the full-blown M car. And for its mid-life update, termed as ‘LCI’ or ‘Life Cycle Impulse’, the M340i’s winning formula has been further enhanced by a makeover and newer technology.The M340i LCI gets redesigned LED headlamps with twin-inverted L-shaped DRLs, new honeycomb elements inside the front grille and a front bumper that’s sculpted to exude an aggressive first impression. Particularly attractive are the new 19-inch alloys and uniquely these feature floating BMW hub caps, akin to those on a Rolls Royce, which remain in their standard position even when the car is in motion.Further upping its sportiness is the generous ‘M’ treatment, which includes signature light blue brake calipers, ‘M’ badges on the front fender and its mirror casings finished in gloss black resemble the M-version’s carbon fibre units. The rear bumper sports larger twin exhaust housings (finished in black) and a beefier diffuser. The ‘xDrive’ badge has been omitted this time around.